Clashist

This t-shirt by @clashist is the most delightful thing that’s ever happened to me
— Lena Dunham

Clashist was a millennial cult apparel brand focused on pop culture and social issues with its progressive and nostalgic prints on unisex bodies. 

Created & ran the .com, created viral products, operated on 70% margin, concepted & directed marketing content from photography to periscope events to pop ups, seeded by celebrities & social media influencers.

Highlights: Abundance of organic press & social growth via celebrities & influencers wearing Clashist, went from 0 to 70K Instagram followers, sold in many major retailers such as Nordstrom, Forever21, Modcloth, Dolls Kill, Kitson all in less than 20 months. 

Links: Collections / Celebs